I'm Nick Conley. I spent 10 years building a hardscape company before going all-in on marketing, AI, and tech. If this stuff feels like another language, I break it down in plain English.
Most contractors do not have time to become marketers, software people, or AI experts. They still need to understand what matters before they waste money, miss calls, or let better-organized competitors pass them.
Marketing plays a real part. So do the basics behind it. Your website. Your Google profile. Your reviews. Your follow-up. The way the office handles the lead after the phone rings.
Blue Collar Techy is for contractors who want the simple version first, before they buy another tool, hire another vendor, or chase another shiny thing.
Real tools and workflows I test on real businesses. What helps, what can wait, and what is just another distraction.
Google, service pages, reviews, and follow-up. The stuff that makes your phone ring. Plain English.
CRMs, automations, follow-up. What to keep, what to drop, and how to stop paying for tools you barely use.
What I'm building, testing, and learning. Wins, mistakes, and the stuff I'd tell a buddy after work.